Shares of TVS Motor Company Limited witnessed an approximately 1% increase, reaching Rs 1,486 during the early trading session on September 7. This uptick followed the unveiling of the TVS Apache RTR 310 in Bangkok, Thailand, by the prominent two-wheeler manufacturer.
The newly introduced sports bike, which was launched in Bangkok, Thailand, shares its platform with the BMW G 310 R, G 310 RR, and G 310 GS, as part of a co-development effort between TVS and BMW. TVS Motor Company announced its plans to release this motorcycle in both domestic and international markets, setting its ex-showroom price at Rs 2.43 lakh.
The TVS Apache RTR 310 will be available in two eye-catching colours, namely Arsenal Black and Fury Yellow, catering to customers across the country. Upon its commercial release, it will directly compete with formidable rivals in the Indian market, including the BMW G310 R, KTM 390 Duke, Bajaj Dominar 400, Harley Davidson X440, and Triumph Speed 400.
Sudarshan Venu, the Managing Director of TVS Motor Company, expressed his enthusiasm for the launch, stating, “With the TVS Apache RTR 310, we’re elevating our engineering standards to deliver a motorcycle that not only offers impressive power but also integrates various technologies to provide a distinctive riding experience. This motorcycle is positioned as our flagship product for several global markets, including India, Europe, LATAM, and ASEAN.”
In August, TVS Motor Company reported a 4% growth in sales, with a total of 345,848 units sold, compared to 333,787 units during the same period the previous year. The two-wheeler segment specifically saw a 5% increase, with sales reaching 332,110 units in August 2023, compared to 315,539 units in the corresponding month of the previous year.
On the electric vehicle (EV) front, the company experienced a significant surge of approximately 40% in sales during August, with 14,584 units of its affordable iQube sold. This achievement propelled TVS to hold a 25% market share in the EV sector, establishing its position as the second-largest player, following Ola, in the EV market.
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